Marketing Specialist

We’re looking for a Marketing Specialist with outstanding organization skills who can effectively handle many diverse projects and meet tight deadlines. The ideal candidate will contribute to existing marketing programs, while assisting with the development of new initiatives that align with company objectives that impact both Consumer & Advisor markets. The Specialist will support the development and implementation of marketing and advertising campaigns, identify and implement KPI metrics, and provide regular reporting to assess tactical performance. They will also be responsible for maintaining inventory related to marketing collateral and promotional materials, maintaining databases.
Duties will include:
  • Support Distribution sales and marketing initiatives such as, but not limited to, managing the print & production process for required print materials, updating internal Sharepoint sites with digital marketing collateral, maintaining catalogue of approved collateral, sourcing promotional items, and administration of sales incentive programs.
    • Manage the shipment of collateral orders to MGAs or brokers as needed (applications, marketing materials);
    • Identify and track KPIs related to sales incentive programs;
  • Support the development & deployment of email campaigns, including but not limited to:
    • Determining target audiences for intended campaigns
    • Campaign setup, testing and deployment within the client’s email platform
    • Email template creation and refinement
    • Creation of automations and drip sequences
    • Reporting and analysis of deployed campaigns
    • Email copywriting
  • Strong knowledge of Salesforce Marketing Cloud
  • Gain & share insights into industry trends and standards related to email marketing, lead generation, design best practice and content marketing in general
  • Collaborate with team members to develop strong industry & business intelligence, policies and processes
  • Identify & implement process improvements accordingly
  • Post-Secondary degree or diploma, preferably in Business, Marketing, Communications, or related work experience required
  • Minimum of 1-3 years of work experience, preferably in marketing
  • Self-motivated with strong project management skills & attention to detail
  • Highly collaborative and effectively works with key stakeholders across the company including senior leaders and key clients
  • Strong communication skills, both verbal and written
  • Balance of creative & analytical to drive improvements
  • Experience with social media platforms
  • Digital event & webinar platform experience is an asset
  • Strong negotiating capabilities
  • Experience in effectively managing budgets
  • Experience with marketing operations & production processes is an asset
  • Experience managing and working with external vendors, agencies & partners
  • General office duties as required
  • Ability to lift upwards to 20lbs on occasion
At Canada Protection Plan, a Foresters Financial company we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported.  We are dedicated to building a diverse workforce and we are an equal opportunity employer. If you require an accommodation, we will work with you to meet your needs.