Social Content Coordinator

About the Role
 
We’re partnering with an exciting beauty brand to find a creative, social-first Social Media Coordinator who knows what it takes to make people stop scrolling.

This is a hands-on role sitting at the intersection of content creation, social media and influencer marketing. You’ll play a key part in bringing the brand to life across TikTok and Instagram, creating engaging short-form content, appearing on camera and building relationships with creators who genuinely align with the brand.


We’re looking for someone who understands social culture, has a strong eye for beauty and lifestyle content, and can turn ideas and trends into content that drives real engagement. You’ll have the opportunity to experiment with new formats, test creative concepts and help grow the brand’s social presence, while building an engaged community of creators and brand advocates.


If you’re someone who loves being in front of the camera just as much as being behind it, understands what makes content perform and enjoys building relationships, this could be the perfect next step.


Key Responsibilities 

 
Content Creation and Social Media Coordination
  • Concept, film and edit engaging, short-form video content for TikTok and Instagram Reels, including organic social content and paid advertising creative.
  • Confidently appear on camera, presenting products, demonstrating their benefits and bringing the brand’s personality to life.
  • Develop fresh content ideas, recurring video series and creative concepts that align with the brand’s aesthetic and target audience.
  • Stay across emerging trends, sounds, formats and cultural moments, identifying opportunities to create relevant, platform-native content.
  • Take a test-and-learn approach to content, experimenting with different hooks, formats and creative approaches to improve performance.
  • Monitor content performance and use insights such as views, watch time, engagement and shares to inform future creative decisions.
  • Collaborate with the wider marketing team to support product launches, campaigns and key brand moments.
Influencer & Creator Partnerships
  • Research, source and vet influencers and content creators who align with the brand’s identity, audience and aesthetic.
  • Build and maintain relationships with creators, from initial outreach and briefing through to content delivery and ongoing collaboration.
  • Coordinate influencer gifting, product seeding and user-generated content initiatives.
  • Help develop and grow a micro-affiliate program, identifying opportunities to turn high-potential creators into long-term brand advocates.
  • Manage creator communications, content requirements and deliverables, ensuring all partnerships are delivered on time and in line with brand expectations.
  • Identify opportunities to repurpose creator content across organic social and paid media.
Social Trends & Brand Growth
  • Keep a close eye on competitor activity and what is happening across the beauty, skincare and lifestyle landscape.
  • Bring new ideas to the table, with a clear understanding of how social content can build brand awareness, community and commercial results.
  • Contribute to the ongoing evolution of the brand’s social media presence, identifying opportunities to improve content quality, reach and engagement.
About You
  • You have demonstrated experience creating engaging social content, particularly for TikTok and Instagram.
  • You can point to examples of successful content or social media growth and explain the thinking behind what worked.
  • You’re confident and natural on camera, with a strong understanding of how to present products in an engaging and authentic way.
  • You have experience working with influencers, content creators or UGC talent, and understand how to identify the right people for a brand.
  • You have a strong understanding of social trends, short-form storytelling, creative hooks and audience behaviour.
  • You’re organised, proactive and comfortable managing multiple projects and creator relationships at once.
  • You’re commercially curious and interested in understanding how content contributes to brand growth and sales.
  • You have a genuine interest in beauty and a strong eye for visual identity, aesthetics and brand alignment.
  • You’re adaptable, creative and willing to test new ideas rather than relying on the same content formats.
Why Join?
  • A full-time opportunity to combine content creation, social media and influencer marketing in one role.
  • The chance to play a hands-on part in growing a beauty brand’s social presence.
  • Creative ownership and the opportunity to test ideas, develop new content formats and make a visible impact.
  • The opportunity to build and develop a creator community and micro-affiliate program.
Interested? If you’re passionate about beauty, know your way around TikTok and love creating content that connects with an audience, we’d love to hear from you.

Please submit your resume alongside examples of your content, social media work or creator partnerships.
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