General Manager |Global Fashion eCommerce | Sydney Our client is one of Australia’s most recognised digitally native fashion brands. It has a loyal global customer base, a strong social following and an established presence across Australia, the US and the UK. Having built the business to significant scale, the founders are now appointing a General Manager to lead the commercial engine and take it into its next phase of growth.
This is a rare opportunity. The role is not about coordination. It is about ownership. You will be the decision-maker across Product, Creative, Marketing, Digital and Operations, with full accountability for commercial performance and the authority to back your judgement.
The role You will own what the business sells and how it goes to market. That runs end to end, from trend identification and product development through to creative, launch and sell-through. Reporting to the Executive Director and working in close partnership with the founders, you will set a clear product and customer direction and lead a team of senior functional Heads to deliver it.
Key responsibilities include:
- Owning the P&L for the commercial engine, including revenue, gross and contribution margin, acquisition economics and inventory productivity
- Setting product strategy and driving speed-to-market, building genuine hero products rather than repeating past bestsellers
- Leading one integrated brand, marketing and digital strategy that balances brand equity with performance
- Owning market-level strategy and profitability across Australia, the US and the UK, with a particular focus on accelerating US growth
- Leading Buying & Design, Planning, Marketing, Creative, Digital & eCommerce and Operations through capable Heads
- Driving the operating rhythm of the business so decisions are made quickly and delivery stays on track
About you
You are a product-led commercial leader who has run a multi-function business, not just one part of it. You are likely to be a GM, Managing Director, COO or Chief Commercial Officer, or a senior Product or Marketing leader ready for the broader remit.
You will bring:
- Significant senior leadership in fashion, retail, DTC eCommerce or a fast-moving consumer brand
- P&L ownership, including contribution margin, ideally across multiple markets
- Proven experience growing a brand in the US market, with a clear understanding of US customer acquisition, competition and trading dynamics
- Strong product and merchandising instinct, with a record of improving speed-to-market
- Digital and DTC depth across acquisition, retention, CRM and onsite conversion
- Enough operations and supply chain exposure to run trading and operations as one plan
- The confidence to challenge founders and senior leaders when the commercial case calls for it, and the maturity to commit once a call is made
You do not need deep expertise in every function. You do need the commercial judgement to lead the whole and the creative instinct to tell what is genuinely desirable from what is merely efficient.
Why apply
This is a chance to shape the next chapter of a globally recognised brand with genuine authority, founder backing and the scale to make a real impact. The culture is fast-paced, ambitious and fun, and the role offers a clear seat at the top table.
The role is based at the brand’s Sydney head office, with some international travel.
Please reach out to Dan on 0431312211 or dan@jivaro.com.au