The Opportunity 

We’re partnering with a fast-growing Australian fashion brand with a loyal global following, known for its design-led collections and strong brand identity. As the business expands internationally, they’re seeking a hands-on, commercially sharp CRM Manager to own and scale the retention function.
This is a true builder role ideal for someone who thrives on execution, testing, and optimisation. You’ll take full ownership of CRM across email, loyalty, and affiliate channels, becoming the key driver of customer retention and insight.

Working closely with the founders and GM, you’ll directly influence revenue and customer experience.

Key Responsibilities

• Own and optimise CRM flows (welcome, post-purchase, winback, browse/cart abandonment)
• Build customer segmentation (VIP, at-risk, high-value, new customers)
• Execute personalised EDMs aligned to product drops and trading calendar
• Run ongoing A/B testing across content, subject lines, and send times
• Maintain database health across growth, engagement, and deliverability
• Grow loyalty into a core revenue driver
• Drive sign-ups, engagement, and repeat purchase rate
• Partner with marketing and eCommerce to improve visibility across channels
• Track performance including LTV uplift and redemption rates

What You’ll Bring

• 3–5 years’ experience in CRM, retention, or email marketing (eComm/fashion ideal)
• Hands-on experience with Klaviyo or similar platforms
• Strong track record improving retention and repeat purchase
• Exposure to loyalty and/or affiliate programs (advantageous)
• Commercial mindset with understanding of LTV, CAC, and revenue impact
• Analytical, test-and-learn approach
• Strong communicator who can present insights clearly
• Thrives in fast-paced, entrepreneurial environments

If this sounds like the right role for you, apply now or reach out to bethwales@jivaro.com to find out more.

Apply Later