Our client is launching a new product and looking to uplift its current digital marketing strategy. We’re after a killer performance marketer who thrives on experimentation, understands the full digital funnel, and knows how to turn ad spend into real business growth.
You’ll have full ownership of performance marketing across paid search, paid social, and SEO. Beyond that, you'll help shape their digital acquisition roadmap, A/B testing strategies, and ultimately be accountable for ROAS, CAC, and commercial outcomes.
This is a high-impact, high-autonomy role – perfect for someone who’s hungry, strategic, and excited to scale something from the ground up.
What You’ll Be Doing - Launch and scale a performance marketing strategy for a new digital product
- Own PPC, paid social, SEO, CRO and A/B testing initiatives
- Build, optimise, and report on multi-channel campaigns (Google Ads, Meta, LinkedIn, etc.)
- Define acquisition metrics and improve them over time (CAC, ROAS, LTV, conversion rate)
- Implement structured testing frameworks and conversion optimisation strategies
- Collaborate with design/content teams to iterate on creative
- Provide commercial insight into performance (not just the “what” but the “why”)
- Manage budgets with strong ROI accountability
Must-Have Experience - Proven track record managing and scaling PPC and paid social campaigns
- Demonstrable SEO experience with measurable organic uplift
- Deep understanding of marketing performance metrics and knows how to optimize them to improve business outcomes
- History of launching and scaling digital products or marketing campaigns from scratch
- Hands-on experience with A/B testing and CRO tools
- Can talk commercial strategy – not just campaign setup
- Strong in data analysis and reporting
Nice to Have - Experience in healthcare, NDIS, or regulated industries
- Startup or high-growth business experience
- Exposure to marketing automation/CRM integration
At BLACKROC Recruitment, we are committed to fostering diversity, equity, and inclusion.We welcome applications from individuals of diverse backgrounds, including those with lived experiences.If you require any adjustments during the recruitment process, please don’t hesitate to reach out to the above-mentioned BLACKROC Consultant.