About Lucas Collective:
Lucas Collective (formerly Lucas Restaurants) is a founder-led hospitality group behind some of Australia’s most recognised venues including Chin Chin, Society, Grill Americano, Yakimono, Hawker Hall, Kisumé, Maison Bâtard, Tombo Den and Baby Pizza.
About the Opportunity: We are seeking a strategic and commercially minded Content & Digital Manager to join our Head Office Marketing team.
Working across our portfolio of venues, you will be responsible for developing and executing audience-led marketing campaigns that drive bookings, revenue, guest engagement and brand growth. Combining campaign management, email marketing, audience insights and digital performance, this role plays a key part in ensuring our marketing activity is targeted, measurable and effective.
This is a highly collaborative role, partnering with venue leadership teams, Operations, Guest Services and external agencies to deliver impactful campaigns and continuously optimise performance.
*Please note, this role requires full-time, on-site attendance at our Head Office* Key Responsibilities: - Develop and execute integrated marketing campaigns across multiple brands and venues
- Analyse customer behaviour, booking trends and audience data to identify growth opportunities
- Build and manage audience segmentation strategies to improve campaign performance
- Create, manage and optimise email marketing campaigns and customer communications
- Implement and maintain campaign tracking, attribution and UTM frameworks
- Produce regular reporting and performance insights to support business decision-making
- Manage website content updates, campaign landing pages and digital marketing activity
- Collaborate with internal stakeholders and agency partners to deliver marketing initiatives
Experience, Skills & Attributes - 4+ years' experience in digital marketing, campaign management, CRM, performance marketing or audience marketing.
- Strong understanding of customer acquisition, retention, audience segmentation and lifecycle marketing.
- Demonstrated experience managing multi-channel digital campaigns across email, paid media, web, social and CRM platforms.
- Advanced knowledge of campaign tracking, attribution modelling and performance measurement frameworks.
- Hands-on experience creating, implementing and managing UTM tracking frameworks to ensure accurate campaign reporting and attribution.
- Strong understanding of Google Tag Manager, Google Analytics 4 (GA4), consent management, cookies and website tracking infrastructure.
- Experience configuring and maintaining GA4 events, conversions, audiences, custom reports and funnel explorations.
- Ability to build customer journey and conversion funnels, identify drop-off points and provide actionable optimisation recommendations.
- Experience managing website analytics, user behaviour analysis and conversion rate optimisation (CRO) initiatives.
- Proficient in reporting and visualisation platforms such as GA4, Looker Studio, Meta Business Suite and other marketing analytics tools.
- Strong understanding of first-party data strategies, privacy regulations and consent frameworks.
- Experience working with web developers and agency partners to implement tracking requirements, pixels, tags and measurement solutions.
- Excellent analytical skills with the ability to interpret complex data and translate insights into clear business recommendations.
- Strong copywriting, communication and stakeholder management skills.
- Highly organised with exceptional attention to detail and project management capabilities.
- Hospitality, retail, lifestyle or consumer marketing experience highly regarded.
- A genuine passion for the hospitality industry.
Working with Lucas Collective:
At Lucas Collective, we champion growth. We recognise talent, celebrate success and create space for individuals to thrive, proudly offering a culture that’s inclusive, inspiring and grounded in respect. Our tailored training approach marries on-the-floor experience with our own digital education platform, and we offer access to an array of career-changing opportunities.
Interested?
If you’re ready to be part of a team that is redefining Melbourne’s dining scene, submit your CV and cover letter today. Visit lucascollective.com/careers/ for more information.